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Meta has quietly launched Style Sketch, an AI-powered fashion app that builds a virtual closet from Instagram or user photos and suggests outfit combinations, including realistic try-ons matched to body shape and skin tone. The app is available on iOS and Android in Indonesia, Singapore and Thailand; Meta has not confirmed a wider rollout.
On the Colin and Samir podcast, Instagram head Adam Mosseri said public frustration and anger about AI — especially in creative industries — is increasing and ‘‘going to get worse.’’ He reiterated Instagram does not plan to ban AI content, said the platform is starting to require AI accounts to label themselves, and acknowledged problems like deepfakes and disputed ranking of AI-generated content.
Meta said it may push the rollout of its updated ads and business terms past the current November 20 deadline after publishers and lawmakers raised concerns that the changes could allow Meta to use news content to train AI. Communications head Andy Stone said the company will consult industry groups and keep existing terms in place while discussions continue.
On Meta’s third‑quarter earnings call Mark Zuckerberg said Muse — the personal AI agent launched to the public last month — could become a "large‑scale" network of agents that transact and interact on users' behalf. He reported more than 10 million downloads in the US and Canada, ~25% daily usage among initial downloaders, and that ~25% of users are shopping via Muse with average purchases above $200, while privacy incidents and enterprise hesitancy were flagged as unresolved risks.
Meta told investors on its Q3 earnings call that Muse has been adopted by more than 10 million users and that roughly 25% of people who set up Muse use it daily. CEO Mark Zuckerberg highlighted shopping as a top activity—over a quarter of engaged shopping users recorded average purchases above $200—cited Plaid usage, described Muse Secure VM and a forthcoming Muse Confidential VM, and said Meta expects to improve compute cost-efficiency by over 10x and scale Muse toward profitability and higher revenue per user.
Sensor Tower reports Meta’s AI companion Muse amassed about 10.9 million downloads since its September debut, including roughly 10.2 million in the U.S., becoming one of only a dozen apps to hit 10M U.S. downloads within its first 40 days. Meta has heavily promoted Muse across its ecosystem and via advertising (39% of October ad spend), and Sensor Tower data shows Muse has stronger short-term retention than rivals like ChatGPT, Claude and Grok and reached 2.5 million daily active users on October 16.
OnlyFans creators told WIRED they are frustrated that Meta’s new AI agent, Muse — an adults-only conversational app — is permitted to engage in explicit sexting with adult users, while many performers face account restrictions and content removals on Meta platforms; creators also raise concerns about deepfakes and whether their data was used to train Muse.
Nieman Lab reports that Meta’s new commercial terms, effective October 30, 2024, authorize automated crawling, indexing, and use of content from domains “associated” with business accounts on Facebook, Instagram, WhatsApp and Messenger; Meta may use that content to develop, research, improve and train its AI products. The terms say businesses that do not accept them may lose access to Meta’s products for commercial use, and Nieman Lab noted this could let Meta access publisher content beyond formal licensing deals.
Since its launch last month, Meta's Muse has been downloaded millions of times and reached No. 1 on the App Store; its onboarding and UI encourage users to grant access to contacts, messages, banking details and other sensitive information that can implicate people beyond the account holder. Security and privacy experts (Signal Foundation, EFF) say Muse’s design and dark patterns risk nonconsensual exposure of third-party data, while Meta says access is opt-in and attributes incidents to misconfigured permissions.
An AI-generated image of actress Mia Goth was posted to a popular Instagram account that had a paid blue verification badge and racked up hundreds of thousands of likes before the account was removed for impersonation. The incident — one of several recent celebrity deepfakes on Instagram and other platforms — drew attention to Meta’s paid verification policy, platform moderation limits, and how AI content can be amplified via search and gossip outlets.
Meta is rolling out its Instagram-originated "Your Algorithm" feature on Facebook, letting users add and manage topics they want to see via "interested"/"not interested" controls that update recommendations in real time. Meta also says it is using large language models (LLMs) more in ranking systems, enabling natural-language interaction with the algorithm and in-session adaptation of recommendations; the company frames the change as "AI-powered" and notes follow-up questions may be asked to refine preferences.
A verified fan account (miagoth_) posted a photorealistic image purporting to show actress Mia Goth in a T‑shirt; Goth’s representatives say the image was AI-generated and that they have filed complaints with Instagram to remove the account. The account carried a blue check and — despite Meta labeling some AI content — the platform’s rules do not require AI labels for still images; the account appeared to be removed as of the report.
Meta says it acted on 33.2 million pieces of child sexual exploitation content on Facebook and Instagram in H1 2026, with more than 97% detected by its systems before user reports. The company announced new AI measures — including a large language model to detect “signposting” (ads that appear benign but point to illegal content), additional automated scans, a red‑teaming AI agent to probe weaknesses, and systems to catch users who return with new accounts — and says it will block destinations and take action against accounts that violate its rules.
Meta has rolled out its Muse personal AI agent and announced related initiatives including a Muse Charm device and a Meta Enterprise Platform led by CJ Desai, plus expanded app integrations and business account access. Separately, a tech YouTuber, Matt Robb, reported that Muse allegedly shared his home address and accepted a lowball offer while managing his Facebook Marketplace listing.
Instagram’s standalone Edits app will include an AI “creative assistant” that analyzes a user’s Instagram metrics (likes, views, retention, shares) to offer suggestions on what to change, how to hook viewers, captions, trending audio, and scripts; basic access is free with heavier usage available via a Meta One subscription. The feature mirrors recent YouTube AI creator tools and raises questions about platform-driven optimization, content homogenization, and whether advanced insights will be gated behind paid tiers.
Meta’s new AI app Muse has seen rapid adoption since its Sept. 8 launch, with Sensor Tower estimating more than 3.4 million downloads and other firms reporting 2.3–4.3 million; downloads and daily activity spiked after Meta heavily promoted Muse at its Meta Connect conference, where the company announced new features including avatar video chat, Mac support, an email address for the agent, more partners/connectors and smart-glasses plans. Muse has reached No.1 on the U.S. App Store and Google Play, and Meta is pushing the app via house ads across Facebook and Instagram plus wider ad buys, though paid ads accounted for a minority of impressions early on.
Meta announced two new Horizon development tools—Horizon Create (mobile) and Horizon Studio (browser)—that let users build 2D and 3D games from AI prompts; both are opening via an early-access waitlist. Published games can be recommended and played directly inside Facebook and Instagram feeds, and Meta positions this as a way to expand Horizon’s reach amid competition from platforms like Roblox.
At Meta's Connect event the company showcased its new Muse AI agent, which the article says 'appears to be an early hit.' The writer highlights passages from Mark Zuckerberg's recent interview and raises concerns about passive recording via Meta Glasses, content made with the glasses (which Meta says it has down-ranked on Instagram), and broader questions about communication and teen safety.
YouTube introduced "custom feeds," a prompt-based feature that uses Google’s Gemini AI to build and pin user-described recommendation feeds to the top of the home page; support for multiple feeds will roll out on web and mobile starting next month. The feature does not replace YouTube’s main feed but lets users specify what to include, exclude, or prioritize when curating personalized streams.
Third-party analytics firm Appfigures estimates that Meta’s new AI app Muse has seen higher downloads and daily active users in its first 12 days on mobile than ChatGPT did in the same period (U.S. and Canada iOS comparison): about 1.8M vs. 1.3M iOS downloads and 642k vs. 231k U.S. mobile DAU; Muse had ~2.8M global installs in 12 days. Appfigures’ figures are estimates and Meta has not released internal numbers or detailed cross-promotion data.
Robby Stein, VP of product for Google Search, will lead a fireside chat at TechCrunch Disrupt 2026 in San Francisco focused on how product decisions must change when serving billions of users, including lessons from introducing generative AI features in Search (Google said AI Mode surpassed 1 billion monthly users in May).
Meta’s new Muse AI assistant, promoted across Instagram and available on WhatsApp and Messenger, has been downloaded over 900,000 times in its first week (Sensor Tower). The app uses a virtual browsing agent and a persistent “Memory” document to store user preferences and interactions, can connect to email, banking (via Stripe) and other services, and currently offers no global toggle to disable its Memory feature—though users can edit or request wipes.
Meta has rolled out Meta One subscription bundles globally that combine its standalone app subscriptions with additional AI usage; several tiers target individuals, creators, and businesses. The launch follows the recent release of Meta's AI assistant Muse, and some bundles were tested earlier this year.
A proposed class action alleges Meta illegally harvested people’s Facebook and Instagram photos to train its AI image‑generation models and to build an unreleased face‑recognition feature called “NameTag.”
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