NEWS · COMPANIES · #114
Meta launches Meta One subscription bundles that add paid AI usage alongside apps
Meta has rolled out Meta One subscription bundles globally that combine its standalone app subscriptions with additional AI usage; several tiers target individuals, creators, and businesses. The launch follows the recent release of Meta's AI assistant Muse, and some bundles were tested earlier this year.
KEY POINTS
- Meta has rolled out Meta One subscription bundles globally that combine its standalone app subscriptions with additional AI usage; several tiers target individuals, creators, and businesses.
- The launch follows the recent release of Meta's AI assistant Muse, and some bundles were tested earlier this year.
- Putting AI usage behind subscription bundles changes how users and businesses pay for access to Meta's AI features and could affect adoption and monetization of social and AI products.
WHY IT MATTERS
Putting AI usage behind subscription bundles changes how users and businesses pay for access to Meta's AI features and could affect adoption and monetization of social and AI products.
SOURCES & TIMELINE
2Meta on Tuesday introduced a new subscription service called Meta One , offering expanded AI usage and other premium features across Facebook, Instagram, and WhatsApp. The new plans let users access a number of AI tools, like those for creating and editing images and generating videos, as well as in-app tools like the AI-powered Restyle editing tool on Instagram. The plans are meant to help Meta monetize its Muse AI…
Meta One bundles start at $7.99 per month with perks like 48-hour Instagram stories and a bold follow button. Shortly after launching its new do-everything AI assistant Muse , Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for in…