NEWS · COMPANIES · #2282
Meta’s Muse app reaches 10 million U.S. downloads in 40 days
Sensor Tower reports Meta’s AI companion Muse amassed about 10.9 million downloads since its September debut, including roughly 10.2 million in the U.S., becoming one of only a dozen apps to hit 10M U.S. downloads within its first 40 days. Meta has heavily promoted Muse across its ecosystem and via advertising (39% of October ad spend), and Sensor Tower data shows Muse has stronger short-term retention than rivals like ChatGPT, Claude and Grok and reached 2.5 million daily active users on October 16.
KEY POINTS
- Sensor Tower reports Meta’s AI companion Muse amassed about 10.9 million downloads since its September debut, including roughly 10.2 million in the U.S., becoming one of only a dozen apps to hit 10M U.S.
- downloads within its first 40 days.
- Meta has heavily promoted Muse across its ecosystem and via advertising (39% of October ad spend), and Sensor Tower data shows Muse has stronger short-term retention than rivals like ChatGPT, Claude and Grok and reached 2.5 million daily active users on October 16.
WHY IT MATTERS
This milestone underscores Meta’s ability to rapidly scale AI consumer apps through cross-product promotion and paid advertising, and highlights competitive dynamics around user acquisition and retention in the AI app market.