NEWS · COMPANIES · #1920
Meta brings 'Your Algorithm' to Facebook and says it will use LLMs more for ranking
Meta is rolling out its Instagram-originated "Your Algorithm" feature on Facebook, letting users add and manage topics they want to see via "interested"/"not interested" controls that update recommendations in real time. Meta also says it is using large language models (LLMs) more in ranking systems, enabling natural-language interaction with the algorithm and in-session adaptation of recommendations; the company frames the change as "AI-powered" and notes follow-up questions may be asked to refine preferences.
KEY POINTS
- Meta is rolling out its Instagram-originated "Your Algorithm" feature on Facebook, letting users add and manage topics they want to see via "interested"/"not interested" controls that update recommendations in real time.
- Meta also says it is using large language models (LLMs) more in ranking systems, enabling natural-language interaction with the algorithm and in-session adaptation of recommendations; the company frames the change as "AI-powered" and notes follow-up questions may be asked to refine preferences.
- This matters because giving users direct, natural-language controls over feed ranking and increasing LLM use could materially change personalization, transparency, and content moderation outcomes on a major social platform.
WHY IT MATTERS
This matters because giving users direct, natural-language controls over feed ranking and increasing LLM use could materially change personalization, transparency, and content moderation outcomes on a major social platform.
SOURCES & TIMELINE
2Facebook is the latest social media platform to give users greater control over the algorithm that determines what appears in their feeds. Meta announced the launch of its new AI-powered feature, “Your Algorithm,” on Tuesday, a feature it first launched on Instagram. The new tool allows Facebook users to influence the content they see in Feed and Reels by describing their preferences in their own words using natural…
Meta’s bringing Instagram’s “Your Algorithm” feature to Facebook, and using LLMs more to rank content. Facebook’s new “Your Algorithm” feature will let you directly add and manage topics you want to see in your feed and Facebook Reels. Meta says your recommendations “respond right away” after you make updates using the new feature by hitting “interested” or “not interested” for different topics. Your Algorithm prev…