RELEASE · COMPANIES · #986
Meta unveils Horizon Create and Horizon Studio for AI-generated games (early access)
Meta announced two new Horizon development tools—Horizon Create (mobile) and Horizon Studio (browser)—that let users build 2D and 3D games from AI prompts; both are opening via an early-access waitlist. Published games can be recommended and played directly inside Facebook and Instagram feeds, and Meta positions this as a way to expand Horizon’s reach amid competition from platforms like Roblox.
KEY POINTS
- Meta announced two new Horizon development tools—Horizon Create (mobile) and Horizon Studio (browser)—that let users build 2D and 3D games from AI prompts; both are opening via an early-access waitlist.
- Published games can be recommended and played directly inside Facebook and Instagram feeds, and Meta positions this as a way to expand Horizon’s reach amid competition from platforms like Roblox.
- This could substantially lower the barrier to creating and distributing multiplayer mobile games by combining AI generation with direct discovery and play inside Facebook and Instagram feeds.
WHY IT MATTERS
This could substantially lower the barrier to creating and distributing multiplayer mobile games by combining AI generation with direct discovery and play inside Facebook and Instagram feeds.