PARTNERSHIP · COMPANIES · #3295
Disney and Adobe partner to build custom Firefly Foundry models for Disney brands
At Adobe MAX, Disney and Adobe announced a multi‑year partnership giving Disney early access to Adobe technology and using Adobe Firefly Foundry to build custom models trained on Disney characters, environments, and visual styles for theme parks, cruise lines, studios and ESPN, aiming for commercially safe, production‑ready output. The deal also expands use of Firefly within Disney Imagineering, Walt Disney Studios' StudioLAB and ESPN Edge to boost creative workflows and fan engagement.
KEY POINTS
- At Adobe MAX, Disney and Adobe announced a multi‑year partnership giving Disney early access to Adobe technology and using Adobe Firefly Foundry to build custom models trained on Disney characters, environments, and visual styles for theme parks, cruise lines, studios and ESPN, aiming for commercially safe, production‑ready output.
- The deal also expands use of Firefly within Disney Imagineering, Walt Disney Studios' StudioLAB and ESPN Edge to boost creative workflows and fan engagement.
- The partnership signals major media and creative-industry adoption of branded, production‑ready AI models and could shape how entertainment companies control IP and content generation.
WHY IT MATTERS
The partnership signals major media and creative-industry adoption of branded, production‑ready AI models and could shape how entertainment companies control IP and content generation.