Disney and Adobe partner to build custom Firefly Foundry models for Disney brands
At Adobe MAX, Disney and Adobe announced a multi‑year partnership giving Disney early access to Adobe technology and using Adobe Firefly Foundry to build custom models trained on Disney characters, environments, and visual styles for theme parks, cruise lines, studios and ESPN, aiming for commercially safe, production‑ready output. The deal also expands use of Firefly within Disney Imagineering, Walt Disney Studios' StudioLAB and ESPN Edge to boost creative workflows and fan engagement.