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COMPANIES · 1 SOURCE · The Decoder

Disney and Adobe partner to build custom Firefly Foundry models for Disney brands

At Adobe MAX, Disney and Adobe announced a multi‑year partnership giving Disney early access to Adobe technology and using Adobe Firefly Foundry to build custom models trained on Disney characters, environments, and visual styles for theme parks, cruise lines, studios and ESPN, aiming for commercially safe, production‑ready output. The deal also expands use of Firefly within Disney Imagineering, Walt Disney Studios' StudioLAB and ESPN Edge to boost creative workflows and fan engagement.

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COMPANIES · 1 SOURCE · The Verge AI

Disney and Adobe to co-develop proprietary artist‑led generative AI models

Adobe and The Walt Disney Company announced a multi‑year partnership at Adobe MAX for Adobe to provide Disney early access to its technologies and to collaborate on customized, artist‑led generative AI models (via Adobe Firefly Foundry). The models will be tailored to Disney properties—trained on character attributes, environments and visual styles—to produce commercially safe, production‑ready outputs for parks, cruise lines, ESPN graphics and studio workflows.

7.0