Reddit CEO: Google’s AI Mode cost Reddit over 1 million weekly Google referrals in October
Reddit CEO Steve Huffman said Google’s AI Mode and AI Overviews caused Google to stop sending traffic to Reddit, costing the site more than one million Google search referrals per week in October; Reddit shares fell over 25% despite strong earnings. Reddit is testing login walls outside the U.S. to limit scraping and reduce reliance on open web referrals while continuing data-licensing talks with AI providers.