NEWS · COMPANIES · #2749
Google Ads podcast: Search team on AI Overviews, AI Mode and ad strategy
In an episode of the Ads Decoded podcast, Google Ads Product Liaison Ginny Marvin interviews Shivani Mohan, VP of Data Science and UXR for Search, about research into changing search habits and the impact of AI Overviews and AI Mode on the modern search experience and long-form queries. They discuss what these shifts mean for advertisers and how businesses should adapt their ad strategies.
KEY POINTS
- In an episode of the Ads Decoded podcast, Google Ads Product Liaison Ginny Marvin interviews Shivani Mohan, VP of Data Science and UXR for Search, about research into changing search habits and the impact of AI Overviews and AI Mode on the modern search experience and long-form queries.
- They discuss what these shifts mean for advertisers and how businesses should adapt their ad strategies.
- Search features like AI Overviews and AI Mode can change how people search and therefore affect ad targeting and performance, so advertisers need to adapt strategies based on research-backed insights.
WHY IT MATTERS
Search features like AI Overviews and AI Mode can change how people search and therefore affect ad targeting and performance, so advertisers need to adapt strategies based on research-backed insights.