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In an episode of the Ads Decoded podcast, Google Ads Product Liaison Ginny Marvin interviews Shivani Mohan, VP of Data Science and UXR for Search, about research into changing search habits and the impact of AI Overviews and AI Mode on the modern search experience and long-form queries. They discuss what these shifts mean for advertisers and how businesses should adapt their ad strategies.
In an Ads Decoded episode, Google Ads product leads recommend repurposing existing social creative for Demand Gen YouTube campaigns and introduce Asset Studio’s multimodal video creation, powered by Gemini Omni, which can turn website URLs and photos into previewable videos. They also advise gradual, data-driven testing focused on asset quality to avoid fatigue and ensure measurable results.
In an Ads Decoded session recorded at Rethink ROI in New York, Google Ads product leads described efforts to strengthen first-party data workflows and feed Google AI for better lead-generation ROI. Announced items include an expansion of Data Manager, a new lead intent scoring pilot to prioritize high-potential leads, and journey-aware bidding to train Smart Bidding on delayed sales cycles.
After Google’s Rethink Retail event, Ads Product Liaison Ginny Marvin and Enric Durany discussed holiday ad strategies on the Ads Decoded podcast and recommended merchants leverage AI Max for Shopping, now in open beta. They cited features including text customization and Final URL expansion as ways to capture evolving search intent and balance upper- and bottom-funnel performance.
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