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In an Ads Decoded session recorded at Rethink ROI in New York, Google Ads product leads described efforts to strengthen first-party data workflows and feed Google AI for better lead-generation ROI. Announced items include an expansion of Data Manager, a new lead intent scoring pilot to prioritize high-potential leads, and journey-aware bidding to train Smart Bidding on delayed sales cycles.
After Google’s Rethink Retail event, Ads Product Liaison Ginny Marvin and Enric Durany discussed holiday ad strategies on the Ads Decoded podcast and recommended merchants leverage AI Max for Shopping, now in open beta. They cited features including text customization and Final URL expansion as ways to capture evolving search intent and balance upper- and bottom-funnel performance.
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