GUIDE · COMPANIES · #638
Google highlights AI Max for Shopping (open beta) for holiday ad optimization
After Google’s Rethink Retail event, Ads Product Liaison Ginny Marvin and Enric Durany discussed holiday ad strategies on the Ads Decoded podcast and recommended merchants leverage AI Max for Shopping, now in open beta. They cited features including text customization and Final URL expansion as ways to capture evolving search intent and balance upper- and bottom-funnel performance.
KEY POINTS
- After Google’s Rethink Retail event, Ads Product Liaison Ginny Marvin and Enric Durany discussed holiday ad strategies on the Ads Decoded podcast and recommended merchants leverage AI Max for Shopping, now in open beta.
- They cited features including text customization and Final URL expansion as ways to capture evolving search intent and balance upper- and bottom-funnel performance.
- AI Max for Shopping’s beta features could change how merchants capture evolving search intent and allocate ad spend during the holiday season.
WHY IT MATTERS
AI Max for Shopping’s beta features could change how merchants capture evolving search intent and allocate ad spend during the holiday season.