Consumer AI adoption and spending remain low despite new assistants
Despite recent consumer-facing launches like Meta’s Muse, OpenAI’s Dots, and startups such as Instinct, Andreessen Horowitz’s semiannual State of Markets report (citing PNC) shows only ~2.2% of consumers paying for AI at an average of about $31/month; Bank of America data gives a similar low-adoption picture. The article argues that high operating costs for advanced models are capping consumer monetization, pushing major labs toward enterprise and vertical strategies.