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NEWS · COMPANIES · #552

Instinct and Meta’s Muse add outbound calling to their AI assistants

Instinct announced Instinct Concierge, an early-access feature that lets its AI place calls to book services, join cancellation lists, and handle high-touch tasks; rollout begins with select users. Meta said Muse’s beta now supports outbound calls to U.S. businesses, prioritizing users who requested the feature, putting both assistants on feature parity for calling.

KEY POINTS

  1. Instinct announced Instinct Concierge, an early-access feature that lets its AI place calls to book services, join cancellation lists, and handle high-touch tasks; rollout begins with select users.
  2. Meta said Muse’s beta now supports outbound calls to U.S.
  3. businesses, prioritizing users who requested the feature, putting both assistants on feature parity for calling.

WHY IT MATTERS

This matters because adding outbound calling moves AI assistants from text-only helpers toward performing real-world, high-touch tasks, shifting competitive positioning and raising practical, privacy, and safety implications.

SOURCES & TIMELINE

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TECHCRUNCH AI INDEPENDENT COVERAGE
Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls

Text-based AI assistants are a hot market, with Instinct, Wajo, Town, Ollie, and Meta’s Muse agent, which launched last week , vying for users’ attention and tasks. San Francisco-based Instinct is one of the most popular of the lot, attracting huge investor interest at what is reportedly a $10 billion valuation . Instinct’s popularity may now grow even further, as it’s added a new calling feature that lets your agen…

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