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Instinct AI launched an invite-only, text-based personal assistant in August that integrates with email, calendar, and services like Google Workspace, Slack, and Notion; despite competition from Meta’s Muse and OpenAI’s Dots, The Verge found Instinct performs competitively on everyday tasks. The startup has drawn rapid interest and was reportedly valued at $10 billion in late September.
Instinct is rolling out the ability to add its AI agent into group chats, and the group agent can interact even if some participants don’t have Instinct accounts; the feature is available to early access users and will expand soon. Instinct founder Noah Shinn says personal agents must consent before connecting and personal data is siloed; the launch positions Instinct against rivals like Meta’s Muse amid broader competition (e.g., OpenAI’s ChatGPT Dots).
AI startup Instinct began pushing a new feature called Instinct Selections that serves curated product recommendations (dining, travel, shopping) — some users report receiving unsolicited or poorly targeted suggestions and criticized the experience on social media. The company hasn’t disclosed partners behind the human curation or whether it’s monetizing the feature; the launch follows Instinct’s recent $1B Series C and $10B valuation.
Instinct confirmed a $1 billion Series C led by investors including Sequoia, Benchmark and Coatue, valuing the SMS-based personal AI agent startup at $10 billion after launching its invite-only service in August 2026. The company touts features that let the agent act via its own phone/computer (calls, bookings, purchases), but has faced privacy-policy scrutiny and now competes directly with Meta’s Muse; Instinct has not disclosed user metrics.
Instinct announced Instinct Concierge, an early-access feature that lets its AI place calls to book services, join cancellation lists, and handle high-touch tasks; rollout begins with select users. Meta said Muse’s beta now supports outbound calls to U.S. businesses, prioritizing users who requested the feature, putting both assistants on feature parity for calling.
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