NEWS · COMPANIES · #477
Google brings AI performance insights to Merchant Center and tests Business Agent in YouTube ads
Google says AI performance insights in Merchant Center are now available to businesses in Australia, Canada, India, New Zealand, and the U.S., letting retailers compare share of voice across AI surfaces like AI Mode and AI Overviews. The company is also inviting retailers to a U.S. beta that embeds Business Agent into YouTube ads, rolling out UCP checkout enhancements (U.S. first, Australia/Canada soon), and urging product feed best practices — including conversational attributes that were incorporated 50% of the time in AI Mode tests with lululemon.
KEY POINTS
- Google says AI performance insights in Merchant Center are now available to businesses in Australia, Canada, India, New Zealand, and the U.S., letting retailers compare share of voice across AI surfaces like AI Mode and AI Overviews.
- The company is also inviting retailers to a U.S.
- beta that embeds Business Agent into YouTube ads, rolling out UCP checkout enhancements (U.S.
WHY IT MATTERS
The changes give retailers analytics and embedded agentic experiences to improve discoverability and conversion on Google’s AI surfaces during peak holiday shopping.