PARTNERSHIP · COMPANIES · #3290
Disney and Adobe to co-develop proprietary artist‑led generative AI models
Adobe and The Walt Disney Company announced a multi‑year partnership at Adobe MAX for Adobe to provide Disney early access to its technologies and to collaborate on customized, artist‑led generative AI models (via Adobe Firefly Foundry). The models will be tailored to Disney properties—trained on character attributes, environments and visual styles—to produce commercially safe, production‑ready outputs for parks, cruise lines, ESPN graphics and studio workflows.
KEY POINTS
- Adobe and The Walt Disney Company announced a multi‑year partnership at Adobe MAX for Adobe to provide Disney early access to its technologies and to collaborate on customized, artist‑led generative AI models (via Adobe Firefly Foundry).
- The models will be tailored to Disney properties—trained on character attributes, environments and visual styles—to produce commercially safe, production‑ready outputs for parks, cruise lines, ESPN graphics and studio workflows.
- This partnership embeds Adobe's Firefly tooling into Disney's production and parks ecosystems, potentially accelerating creative workflows and shifting how media, live experiences and sports graphics are produced.
WHY IT MATTERS
This partnership embeds Adobe's Firefly tooling into Disney's production and parks ecosystems, potentially accelerating creative workflows and shifting how media, live experiences and sports graphics are produced.