NEWS · COMPANIES · #2840
Starbucks to explore personalized digital drive-thru menus and test background AI models in 2027
CEO Brian Niccol said Starbucks will explore experiences that recognize participating customers at the drive‑thru, present personalized digital menus, and streamline payment; the company also plans to begin testing background AI models to assist baristas with order input starting in 2027. Starbucks already supports ordering via ChatGPT and offers an employee-facing AI tool called Green Dot Assist.
KEY POINTS
- CEO Brian Niccol said Starbucks will explore experiences that recognize participating customers at the drive‑thru, present personalized digital menus, and streamline payment; the company also plans to begin testing background AI models to assist baristas with order input starting in 2027.
- Starbucks already supports ordering via ChatGPT and offers an employee-facing AI tool called Green Dot Assist.
- This matters because a large retailer adding per‑customer AI personalization and background models could change customer experience, operations, and raise privacy and deployment concerns.
WHY IT MATTERS
This matters because a large retailer adding per‑customer AI personalization and background models could change customer experience, operations, and raise privacy and deployment concerns.