NEWS · COMPANIES · #2758
Google expands AI-powered Search ads to international markets
Google said it is scaling ads within its AI-powered Search 'AI Mode' to more users and queries and is expanding those ad formats into international markets, while also rolling out multi-turn ads and expanding AI Mode in the U.S. The company reported that early results show comparable click-through rates for sponsored product listings in AI Mode versus organic listings amid slowing core Search ad growth.
KEY POINTS
- Google said it is scaling ads within its AI-powered Search 'AI Mode' to more users and queries and is expanding those ad formats into international markets, while also rolling out multi-turn ads and expanding AI Mode in the U.S.
- The company reported that early results show comparable click-through rates for sponsored product listings in AI Mode versus organic listings amid slowing core Search ad growth.
- How Google monetizes AI-driven Search matters because it could offset slowing core Search ad growth and reshape ad formats and user search behaviour globally.
WHY IT MATTERS
How Google monetizes AI-driven Search matters because it could offset slowing core Search ad growth and reshape ad formats and user search behaviour globally.