RELEASE · COMPANIES · #2569
Entravision debuts Coyotec, an AI Spanish-speaking radio cohost, on LA morning show
Entravision introduced Coyotec, an AI Spanish‑speaking radio host, as a cohost on Los Angeles station José 97.5 FM’s Al Aire y Sin Permiso; the AI debuted in September 2025, moved to weekday morning drive, and has been syndicated to additional markets after strong ratings gains. Entravision executives say Coyotec’s live responses use Claude Haiku, its voice is from Eleven Labs, and OpenAI/ChatGPT and Midjourney were used in earlier scripting and imagery work.
KEY POINTS
- Entravision introduced Coyotec, an AI Spanish‑speaking radio host, as a cohost on Los Angeles station José 97.5 FM’s Al Aire y Sin Permiso; the AI debuted in September 2025, moved to weekday morning drive, and has been syndicated to additional markets after strong ratings gains.
- Entravision executives say Coyotec’s live responses use Claude Haiku, its voice is from Eleven Labs, and OpenAI/ChatGPT and Midjourney were used in earlier scripting and imagery work.
- It demonstrates mainstream radio deploying AI on‑air in a major market to boost audience and cover sensitive topics, raising commercial, ethical, and regulatory implications.
WHY IT MATTERS
It demonstrates mainstream radio deploying AI on‑air in a major market to boost audience and cover sensitive topics, raising commercial, ethical, and regulatory implications.