NEWS · COMPANIES · #1541
OpenAI adds visual display ads to ChatGPT image-generation results in U.S.
OpenAI will begin showing clearly labeled visual display ads alongside images users ask ChatGPT to generate, starting later this month in the U.S. only; the company is also expanding ad measurement partners and brand-safety pilots with firms including DoubleVerify and Integral Ad Science. OpenAI says the ads won’t alter ChatGPT’s answers and are part of efforts to make free and low-cost plans ad-supported while offering advertisers new targeting and measurement tools.
KEY POINTS
- OpenAI will begin showing clearly labeled visual display ads alongside images users ask ChatGPT to generate, starting later this month in the U.S.
- only; the company is also expanding ad measurement partners and brand-safety pilots with firms including DoubleVerify and Integral Ad Science.
- OpenAI says the ads won’t alter ChatGPT’s answers and are part of efforts to make free and low-cost plans ad-supported while offering advertisers new targeting and measurement tools.
WHY IT MATTERS
This matters because it expands OpenAI’s ad-based monetization of ChatGPT, affects user experience around generated images, and opens access for advertisers to the service’s large user base with new measurement and brand-safety tools.
SOURCES & TIMELINE
2OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.
ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability. The new ads will begin to appear later this month in the U.S. only for now, and will feature product…