OpenAI adds visual display ads to ChatGPT image-generation results in U.S.
OpenAI will begin showing clearly labeled visual display ads alongside images users ask ChatGPT to generate, starting later this month in the U.S. only; the company is also expanding ad measurement partners and brand-safety pilots with firms including DoubleVerify and Integral Ad Science. OpenAI says the ads won’t alter ChatGPT’s answers and are part of efforts to make free and low-cost plans ad-supported while offering advertisers new targeting and measurement tools.