NEWS · COMPANIES · #1532
OpenAI to test display ads in ChatGPT's image-generation loading screen in US
OpenAI will test display ads that fill ChatGPT's image-generation loading screen for US users, showing product carousels labeled as advertising and kept separate from the generated image, with an initial group of advertisers starting later this month. The company is also expanding advertiser measurement integrations (Hightouch, Tealium, LiveRamp), attribution partners (AppsFlyer, Adjust, Branch), geo-experiment pilots (Haus, Measured, WorkMagic), and brand-safety pilots with DoubleVerify and Integral Ad Science; OpenAI reports an ad revenue run rate of $1 billion and has a stated goal of $100 billion in ad revenue by 2030.
KEY POINTS
- OpenAI will test display ads that fill ChatGPT's image-generation loading screen for US users, showing product carousels labeled as advertising and kept separate from the generated image, with an initial group of advertisers starting later this month.
- The company is also expanding advertiser measurement integrations (Hightouch, Tealium, LiveRamp), attribution partners (AppsFlyer, Adjust, Branch), geo-experiment pilots (Haus, Measured, WorkMagic), and brand-safety pilots with DoubleVerify and Integral Ad Science; OpenAI reports an ad revenue run rate of $1 billion and has a stated goal of $100 billion in ad revenue by 2030.
- This is a material shift in ChatGPT's monetization and user experience—introducing persistent ad placements and expanded measurement/targeting partnerships with implications for reach, privacy, and brand safety.
WHY IT MATTERS
This is a material shift in ChatGPT's monetization and user experience—introducing persistent ad placements and expanded measurement/targeting partnerships with implications for reach, privacy, and brand safety.
SOURCES & TIMELINE
2ChatGPT users in the US will soon see display ads while the chatbot generates an image for them. The ads are labeled as advertising, kept separate from the generated image, and designed to show products in use or the experiences tied to them. OpenAI is launching the test later this month with an initial group of advertisers. OpenAI is also expanding its measurement tools . Advertisers can send conversion data to Cha…
The visual ads will ‘initially’ appear when you generate images using ChatGPT. OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT’s…