OpenAI to test display ads in ChatGPT's image-generation loading screen in US
OpenAI will test display ads that fill ChatGPT's image-generation loading screen for US users, showing product carousels labeled as advertising and kept separate from the generated image, with an initial group of advertisers starting later this month. The company is also expanding advertiser measurement integrations (Hightouch, Tealium, LiveRamp), attribution partners (AppsFlyer, Adjust, Branch), geo-experiment pilots (Haus, Measured, WorkMagic), and brand-safety pilots with DoubleVerify and Integral Ad Science; OpenAI reports an ad revenue run rate of $1 billion and has a stated goal of $100 billion in ad revenue by 2030.