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At its Q3 earnings call Spotify co‑CEO Gustav Söderström said the company is positioning itself as a media service designed to be used by AI agents, emphasizing conversational access, deep personalization based on years of listening history, and integrations with assistants like Meta’s Muse, ChatGPT and Claude. He also said Spotify performs requests internally rather than sharing listener data with partner agents.
Spotify has begun rolling out Taste Profile, an AI-powered feature that shows users how the service understands their music and audio tastes and lets Premium subscribers in the U.S. edit recommendations via natural-language commands. First unveiled at SXSW and beta-tested in New Zealand, the tool aims to directly influence Discover Weekly, Made for You recommendations, and other Home feed suggestions; the feature remains in beta with no broader timeline given.
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