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Spotify rolls out AI-powered 'Taste Profile' to U.S. Premium users

Spotify has begun rolling out Taste Profile, an AI-powered feature that shows users how the service understands their music and audio tastes and lets Premium subscribers in the U.S. edit recommendations via natural-language commands. First unveiled at SXSW and beta-tested in New Zealand, the tool aims to directly influence Discover Weekly, Made for You recommendations, and other Home feed suggestions; the feature remains in beta with no broader timeline given.

KEY POINTS

  1. Spotify has begun rolling out Taste Profile, an AI-powered feature that shows users how the service understands their music and audio tastes and lets Premium subscribers in the U.S.
  2. edit recommendations via natural-language commands.
  3. First unveiled at SXSW and beta-tested in New Zealand, the tool aims to directly influence Discover Weekly, Made for You recommendations, and other Home feed suggestions; the feature remains in beta with no broader timeline given.

WHY IT MATTERS

Giving users editable, AI-driven profiles directly alters how Spotify personalizes discovery and recommendations, increasing user control over algorithmic curation.

SOURCES & TIMELINE

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TECHCRUNCH AI INDEPENDENT COVERAGE
Spotify’s is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’

Spotify is giving listeners a new tool to shape the recommendations it delivers to their app’s Home feed. The music streaming giant on Wednesday began rolling out a feature called “Taste Profile” to its Premium subscribers in the U.S. that allows users to see, for the first time, how Spotify understands their taste across music and other audio. Users can request changes using natural language commands to fine-tune t…

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