Google expands 'Ads in AI Mode' to 10 countries and launches multiturn ads in the U.S.
Google is rolling out Ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans to add Brazil, Mexico, and the UK in Q4 2026. It is also launching multiturn ads in the U.S.; ads in AI Mode will be labeled “Sponsored” and Google reports users find them relevant with longer, more conversational queries.