Google debuts Marketing Platform Drops with Gemini-powered DV360 Marketplace bundles and new Search Ads 360 Home
Google introduced 'Marketing Platform Drops', a monthly update series that highlights product and inventory updates across Google Marketing Platform. New features include Gemini-curated personalized media bundles with one-click activation in Display & Video 360 Marketplace, integration of LinkedIn CTV Ads inventory into DV360, and a Gemini-powered customizable Search Ads 360 Home experience that consolidates insights and provides smart suggestions.