RELEASE · COMPANIES · #2410
Google debuts Marketing Platform Drops with Gemini-powered DV360 Marketplace bundles and new Search Ads 360 Home
Google introduced 'Marketing Platform Drops', a monthly update series that highlights product and inventory updates across Google Marketing Platform. New features include Gemini-curated personalized media bundles with one-click activation in Display & Video 360 Marketplace, integration of LinkedIn CTV Ads inventory into DV360, and a Gemini-powered customizable Search Ads 360 Home experience that consolidates insights and provides smart suggestions.
KEY POINTS
- Google introduced 'Marketing Platform Drops', a monthly update series that highlights product and inventory updates across Google Marketing Platform.
- New features include Gemini-curated personalized media bundles with one-click activation in Display & Video 360 Marketplace, integration of LinkedIn CTV Ads inventory into DV360, and a Gemini-powered customizable Search Ads 360 Home experience that consolidates insights and provides smart suggestions.
- This matters because Google is embedding its Gemini models into ad-buying and planning workflows, changing how inventory is curated, activated, and optimized across its advertising products.
WHY IT MATTERS
This matters because Google is embedding its Gemini models into ad-buying and planning workflows, changing how inventory is curated, activated, and optimized across its advertising products.