Nvidia raises Shield TV Pro price by $100 to $299, cites rising memory/component costs
Nvidia has raised the price of its Shield TV Pro streaming box by $100, bringing it from $199 to $299, effective October 2, according to the company. Nvidia attributes the hike to substantial increases in component costs, including memory, driven by industry-wide demand related to AI; the Pro model (originally released in 2019 with a Tegra X1+ chip) remains available at the new price from retailers like Best Buy.