NEWS · COMPANIES · #1479
Nvidia raises Shield TV Pro price by $100 to $299, cites rising memory/component costs
Nvidia has raised the price of its Shield TV Pro streaming box by $100, bringing it from $199 to $299, effective October 2, according to the company. Nvidia attributes the hike to substantial increases in component costs, including memory, driven by industry-wide demand related to AI; the Pro model (originally released in 2019 with a Tegra X1+ chip) remains available at the new price from retailers like Best Buy.
KEY POINTS
- Nvidia has raised the price of its Shield TV Pro streaming box by $100, bringing it from $199 to $299, effective October 2, according to the company.
- Nvidia attributes the hike to substantial increases in component costs, including memory, driven by industry-wide demand related to AI; the Pro model (originally released in 2019 with a Tegra X1+ chip) remains available at the new price from retailers like Best Buy.
- The change illustrates how AI-driven demand for memory and components is pushing up prices even for older consumer devices and reflects Nvidia’s central role in that market dynamic.
WHY IT MATTERS
The change illustrates how AI-driven demand for memory and components is pushing up prices even for older consumer devices and reflects Nvidia’s central role in that market dynamic.