NEWS · COMPANIES · #867
YouTube announces Gemini-powered "custom feeds" for user-defined recommendation streams
YouTube introduced "custom feeds," a prompt-based feature that uses Google’s Gemini AI to build and pin user-described recommendation feeds to the top of the home page; support for multiple feeds will roll out on web and mobile starting next month. The feature does not replace YouTube’s main feed but lets users specify what to include, exclude, or prioritize when curating personalized streams.
KEY POINTS
- YouTube introduced "custom feeds," a prompt-based feature that uses Google’s Gemini AI to build and pin user-described recommendation feeds to the top of the home page; support for multiple feeds will roll out on web and mobile starting next month.
- The feature does not replace YouTube’s main feed but lets users specify what to include, exclude, or prioritize when curating personalized streams.
- It gives users fine-grained control over recommendation algorithms and follows a broader industry trend of AI-driven, user-configurable feeds.
WHY IT MATTERS
It gives users fine-grained control over recommendation algorithms and follows a broader industry trend of AI-driven, user-configurable feeds.