PARTNERSHIP · MODELS · #778
WIRED reporter used Gemini to create AI 'clones' of colleagues
A WIRED reporter used the Gemini platform and its Notebook/Gem features to build AI-driven 'clones' of editors at Condé Nast to simulate their preferences and feedback. The experiment produced plausible but imperfect personas, raised questions about usefulness and authenticity, and highlighted how workplace AI can change collaboration and privacy trade-offs.
KEY POINTS
- A WIRED reporter used the Gemini platform and its Notebook/Gem features to build AI-driven 'clones' of editors at Condé Nast to simulate their preferences and feedback.
- The experiment produced plausible but imperfect personas, raised questions about usefulness and authenticity, and highlighted how workplace AI can change collaboration and privacy trade-offs.
- The story illustrates practical limits, privacy concerns, and behavioral effects of deploying model-based 'digital coworkers' inside real workplaces.
WHY IT MATTERS
The story illustrates practical limits, privacy concerns, and behavioral effects of deploying model-based 'digital coworkers' inside real workplaces.