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NEWS · COMPANIES · #621

Google Ads expands Data Manager, pilots lead-intent scoring, and outlines journey-aware Smart Bidding

In an Ads Decoded session recorded at Rethink ROI in New York, Google Ads product leads described efforts to strengthen first-party data workflows and feed Google AI for better lead-generation ROI. Announced items include an expansion of Data Manager, a new lead intent scoring pilot to prioritize high-potential leads, and journey-aware bidding to train Smart Bidding on delayed sales cycles.

KEY POINTS

  1. In an Ads Decoded session recorded at Rethink ROI in New York, Google Ads product leads described efforts to strengthen first-party data workflows and feed Google AI for better lead-generation ROI.
  2. Announced items include an expansion of Data Manager, a new lead intent scoring pilot to prioritize high-potential leads, and journey-aware bidding to train Smart Bidding on delayed sales cycles.
  3. These updates aim to give advertisers tools to centralize first-party data and let Google's bidding AI optimize for closed-won revenue and slower conversion journeys.

WHY IT MATTERS

These updates aim to give advertisers tools to centralize first-party data and let Google's bidding AI optimize for closed-won revenue and slower conversion journeys.

SOURCES & TIMELINE

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GOOGLE FIRST-PARTY
Build campaigns that drive high-converting, sales-ready leads.

Tracking the ROI on your lead gen campaigns has never been tougher. Sales cycles are longer, and unless customers fill out a contact form, it’s hard to tell what’s driving your conversions. In this episode of Ads Decoded, recorded live at Rethink ROI in New York City, Senior Product Manager Stephen Chang, Product Manager Natalia Bӧhm, and Ads Product Liaison Ginny Marvin break down what data strength actually looks …

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