RELEASE · COMPANIES · #514
Snap unveils 'Specs Intelligence' AI and new features for $2,200 Specs glasses
At an LA event Snap executives, including CEO Evan Spiegel, introduced new features for its $2,200 wearable Specs — including HBO Max and Spotify integrations, a Verizon-backed cellular case, and a new anticipatory AI system called Specs Intelligence that Snap says builds an understanding of users across connected apps and devices. The company also launched 'Specs for Enterprise' with partners such as Amazon, Salesforce and Nvidia to position the headset for IT and corporate workflows.
KEY POINTS
- At an LA event Snap executives, including CEO Evan Spiegel, introduced new features for its $2,200 wearable Specs — including HBO Max and Spotify integrations, a Verizon-backed cellular case, and a new anticipatory AI system called Specs Intelligence that Snap says builds an understanding of users across connected apps and devices.
- The company also launched 'Specs for Enterprise' with partners such as Amazon, Salesforce and Nvidia to position the headset for IT and corporate workflows.
- This matters because Specs Intelligence signals Snap's strategic shift to market the expensive wearable as an AI-driven productivity/AR platform and to push into enterprise deployments via partner integrations, which could influence the adoption path for AR wearables.
WHY IT MATTERS
This matters because Specs Intelligence signals Snap's strategic shift to market the expensive wearable as an AI-driven productivity/AR platform and to push into enterprise deployments via partner integrations, which could influence the adoption path for AR wearables.