RESEARCH · RESEARCH · #2939
MIT Technology Review Insights survey: analytics agents’ insights improve business 48% of the time
A custom-report from MIT Technology Review Insights finds that, on average, 48% of insights produced by analytics agents lead to actions that improve the business (up from 37% a year earlier). The report identifies major barriers to higher-quality, prescriptive insights—chiefly lack of business context (55%) and fragmented/inaccessible data (45%)—and notes that many organizations face insight overload (52% generate too many insights) while prioritizing AI/data governance (60%) and adding a semantic layer (45%) to boost agent performance.
KEY POINTS
- A custom-report from MIT Technology Review Insights finds that, on average, 48% of insights produced by analytics agents lead to actions that improve the business (up from 37% a year earlier).
- The report identifies major barriers to higher-quality, prescriptive insights—chiefly lack of business context (55%) and fragmented/inaccessible data (45%)—and notes that many organizations face insight overload (52% generate too many insights) while prioritizing AI/data governance (60%) and adding a semantic layer (45%) to boost agent performance.
- This matters because more than half of agent-generated insights still fail to improve the business, limiting ROI and risking incorrect actions, so addressing context, data access, governance and semantics is critical to realize agentic analytics' benefits.
WHY IT MATTERS
This matters because more than half of agent-generated insights still fail to improve the business, limiting ROI and risking incorrect actions, so addressing context, data access, governance and semantics is critical to realize agentic analytics' benefits.