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Zest launches SMS AI concierge that recommends restaurants and books tables

Zest introduced a personal AI-powered "restaurant concierge" accessible via text messages that uses users' dining history (imported via Plaid) to make personalized restaurant recommendations and can check availability and book tables through OpenTable, Resy, and SevenRooms; it also works in group chats with in-thread voting. The feature aims to move the app's recommendations into conversational flows and add immediate booking and ordering as revenue lines.

KEY POINTS

  1. Zest introduced a personal AI-powered "restaurant concierge" accessible via text messages that uses users' dining history (imported via Plaid) to make personalized restaurant recommendations and can check availability and book tables through OpenTable, Resy, and SevenRooms; it also works in group chats with in-thread voting.
  2. The feature aims to move the app's recommendations into conversational flows and add immediate booking and ordering as revenue lines.
  3. It illustrates a shift toward conversational AI agents as primary interfaces, combining transaction-derived personalization with direct booking integrations that could drive scale and revenue.

WHY IT MATTERS

It illustrates a shift toward conversational AI agents as primary interfaces, combining transaction-derived personalization with direct booking integrations that could drive scale and revenue.

SOURCES & TIMELINE

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