NEWS · COMPANIES · #2781
NYT Cooking tests AI feature that customizes recipes in iOS app
The New York Times is gradually rolling out an AI-powered tool in its NYT Cooking iOS app that suggests ingredient and equipment substitutions, scales servings, and adjusts steps to fit alternate ingredients or pans; customized versions remain private and cannot be published or shared. The feature is available to all Cooking subscribers on iOS for now, has prompted reader pushback over AI use and environmental concerns, and NYT says the tool is optional though there is no current way to disable it completely.
KEY POINTS
- The New York Times is gradually rolling out an AI-powered tool in its NYT Cooking iOS app that suggests ingredient and equipment substitutions, scales servings, and adjusts steps to fit alternate ingredients or pans; customized versions remain private and cannot be published or shared.
- The feature is available to all Cooking subscribers on iOS for now, has prompted reader pushback over AI use and environmental concerns, and NYT says the tool is optional though there is no current way to disable it completely.
- The rollout illustrates mainstream consumer-facing use of AI in familiar products and raises UX, trust and environmental concerns among users.
WHY IT MATTERS
The rollout illustrates mainstream consumer-facing use of AI in familiar products and raises UX, trust and environmental concerns among users.