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NEWS · COMPANIES · #243

Apple ships rebuilt Siri powered by Google’s Gemini — not available in the EU

Apple has started shipping a rebuilt Siri assistant that uses Google’s Gemini models and runs partly on-device and partly via Private Cloud Compute. Early testers praise multi-step requests and screen-context awareness but report hallucinations and gaps with personal context, and Apple has not enabled the assistant in the EU for now.

KEY POINTS

  1. Apple has started shipping a rebuilt Siri assistant that uses Google’s Gemini models and runs partly on-device and partly via Private Cloud Compute.
  2. Early testers praise multi-step requests and screen-context awareness but report hallucinations and gaps with personal context, and Apple has not enabled the assistant in the EU for now.
  3. This matters because Apple’s use of Google’s Gemini and hybrid on-device/cloud execution signals a major cross-company AI integration affecting user experience, competition, and regional availability.

WHY IT MATTERS

This matters because Apple’s use of Google’s Gemini and hybrid on-device/cloud execution signals a major cross-company AI integration affecting user experience, competition, and regional availability.

SOURCES & TIMELINE

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THE DECODER INDEPENDENT COVERAGE
Apple brings a fully revamped Siri built on Google's Gemini, but not to the EU

After years of delay, Apple has released the new version of Siri as a beta. It runs on Google's Gemini models and processes data partly on the device, partly through a cloud. The assistant can read screen content and personal context from messages or photos, and carry out tasks across different apps. Early tests praise practical improvements but fault ongoing misunderstandings. The service won't launch in the EU an…

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