Itaú is building generative AI for its entire customer base using ia.i and IARA

KEY POINTS

1. Itaú is building generative AI capabilities aimed at its entire customer base, centered on ia.i, a conversational interface, and the IARA governance platform to apply its AI First strategy across customers and employees in Brazil's tightly regulated banking sector.
2. It illustrates a major bank attempting to scale generative AI across retail and internal use while pairing it with governance tools in a highly regulated market.
3. How Itaú is building generative AI for its entire customer base