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Pinterest launches 'Beauty Guides' to turn beauty Pins into salon-ready plans

Pinterest is rolling out a feature called Beauty Guides that uses its visual intelligence and generative AI (Pinterest Intelligence) to convert saved beauty Pins into actionable salon plans, translating images into stylist terminology and providing estimated time, price range, and maintenance tips. The guides appear via a "Get the Guide" button and initially cover hairstyle, color, nail shape, and finish.

KEY POINTS

  1. Pinterest is rolling out a feature called Beauty Guides that uses its visual intelligence and generative AI (Pinterest Intelligence) to convert saved beauty Pins into actionable salon plans, translating images into stylist terminology and providing estimated time, price range, and maintenance tips.
  2. The guides appear via a "Get the Guide" button and initially cover hairstyle, color, nail shape, and finish.
  3. This is a practical consumer-facing use of visual and generative AI that helps bridge the gap between inspiration and actionable instructions for stylists, potentially changing discovery-to-service workflows.

WHY IT MATTERS

This is a practical consumer-facing use of visual and generative AI that helps bridge the gap between inspiration and actionable instructions for stylists, potentially changing discovery-to-service workflows.

SOURCES & TIMELINE

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