POLICY · REGULATION · #1457
White House issues executive order rebranding 'AI' as 'super intelligence' while top CEOs sign AI safety pledge
This week the White House convened major tech CEOs and President Donald Trump signed an executive order rebranding “AI” as “super intelligence.” Several leading CEOs — including Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic’s Dario Amodei — signed an AI safety pledge Trump called “morally binding.”
KEY POINTS
- This week the White House convened major tech CEOs and President Donald Trump signed an executive order rebranding “AI” as “super intelligence.” Several leading CEOs — including Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic’s Dario Amodei — signed an AI safety pledge Trump called “morally binding.”
- Rebranding AI at the executive‑order level and a coordinated CEO pledge signal a shift in U.S. policy framing and could influence regulation, industry behavior, and public perception of advanced AI.
- It’s not AI anymore, it’s ‘Super intelligence’ (according to the White House)
WHY IT MATTERS
Rebranding AI at the executive‑order level and a coordinated CEO pledge signal a shift in U.S. policy framing and could influence regulation, industry behavior, and public perception of advanced AI.