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OpenAI adds global ChatGPT virtual try-on and Favorites shopping features using Images 2.5

OpenAI launched two shopping features in ChatGPT worldwide: a virtual try-on that lets users upload selfies or item images to preview clothing and accessories, and a Favorites function that saves discovered products to a Library. OpenAI said these features use the newly announced ChatGPT Images 2.5 model, which it claims improves lighting, texture, editing reliability and image latency.

KEY POINTS

  1. OpenAI launched two shopping features in ChatGPT worldwide: a virtual try-on that lets users upload selfies or item images to preview clothing and accessories, and a Favorites function that saves discovered products to a Library.
  2. OpenAI said these features use the newly announced ChatGPT Images 2.5 model, which it claims improves lighting, texture, editing reliability and image latency.
  3. This integrates generative-image capabilities into mainstream shopping workflows and could shift how users discover and evaluate fashion online.

WHY IT MATTERS

This integrates generative-image capabilities into mainstream shopping workflows and could shift how users discover and evaluate fashion online.

SOURCES & TIMELINE

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