NEWS · COMPANIES · #1136
Google adds Vertical Video Unification to Display & Video 360 powered by Gemini
Google is introducing 'Vertical Video Unification' in Display & Video 360 (DV360), which centralizes programmatic buying and measurement of vertical video across publishers into a single workflow. Google says its Gemini model will power buying, execution, and full-funnel measurement; initial tests with Unilever’s Hellmann’s and WPP Media reported a 24% increase in unique reach and a 25% reduction in cost per unique user.
KEY POINTS
- Google is introducing 'Vertical Video Unification' in Display & Video 360 (DV360), which centralizes programmatic buying and measurement of vertical video across publishers into a single workflow.
- Google says its Gemini model will power buying, execution, and full-funnel measurement; initial tests with Unilever’s Hellmann’s and WPP Media reported a 24% increase in unique reach and a 25% reduction in cost per unique user.
- Centralizing vertical-video buys in DV360 and using Gemini for buying and measurement could improve reach and cost-efficiency while simplifying cross-publisher ad management and reducing siloed overexposure.
WHY IT MATTERS
Centralizing vertical-video buys in DV360 and using Gemini for buying and measurement could improve reach and cost-efficiency while simplifying cross-publisher ad management and reducing siloed overexposure.