Cloudflare CEO Matthew Prince on bots, AI scraping, and remaking the web’s business model
In a Decoder interview, Cloudflare CEO Matthew Prince said the company found in June that bots now account for more than half of internet traffic and described rising AI scraping and autonomous agents as forcing a rethink of the web’s business model. He explained Cloudflare’s role as a gatekeeper—allowing, blocking, or monetizing access for AI tools—and discussed internal changes including layoffs and a Wall Street Journal op‑ed about replacing roles with AI.