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Julian De Freitas

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COMPANIES · 1 SOURCE · WIRED AI

Meta’s Muse mascot 'Jolly' criticized for childlike design and privacy risks

Meta’s adult-only AI assistant Muse is fronted by a cuddly mascot called Jolly; critics and youth advocates say the toy-like design may appeal to children, disarm adult users, and obscure data-collection risks. Meta says it verifies users’ ages and will offer a Muse Charm device and a ‘confidential’ virtual machine for Muse later in 2026; researchers and nonprofit groups warn the branding could still attract underage attention and reduce user scrutiny of privacy.

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