Meta promotes Muse at Connect as downloads top ~3.4M
Meta’s new AI app Muse has seen rapid adoption since its Sept. 8 launch, with Sensor Tower estimating more than 3.4 million downloads and other firms reporting 2.3–4.3 million; downloads and daily activity spiked after Meta heavily promoted Muse at its Meta Connect conference, where the company announced new features including avatar video chat, Mac support, an email address for the agent, more partners/connectors and smart-glasses plans. Muse has reached No.1 on the U.S. App Store and Google Play, and Meta is pushing the app via house ads across Facebook and Instagram plus wider ad buys, though paid ads accounted for a minority of impressions early on.