Google Ads expands Data Manager, pilots lead-intent scoring, and outlines journey-aware Smart Bidding
In an Ads Decoded session recorded at Rethink ROI in New York, Google Ads product leads described efforts to strengthen first-party data workflows and feed Google AI for better lead-generation ROI. Announced items include an expansion of Data Manager, a new lead intent scoring pilot to prioritize high-potential leads, and journey-aware bidding to train Smart Bidding on delayed sales cycles.