Nectar launches 'Creator Agent' to automate influencer discovery, outreach and campaign management
Nectar introduced Creator Agent, an AI agent that searches over 300 million creator profiles, analyzes video content and brand fit, drafts and sends personalized outreach, coordinates collaborations, and tracks campaign performance across Instagram and TikTok. The agent is available globally today and will be offered via Nectar’s Model Context Protocol (MCP) to integrate with assistants like Claude, ChatGPT, Gemini and Copilot.