Businesses report limited immediate sales impact from Meta’s Muse
Meta says more than 10 million people in the US and Canada have activated Muse and that over 25% used it for shopping, but executives across roughly 50 companies told reporters and investors Muse- and agent-driven purchases remain tiny or 'insignificant' so far. Firms are nonetheless preparing — optimizing sites for agents, weighing partnerships and potential transaction fees Meta may charge, while regulators and banks warn about credential and security risks.